We were asked to launch an e-mail campaign for the new Amazon Dash button
- Campaign objective: inform consumers about the Amazon Dash button that allows consumers to purchase Pampers® nappies with one click. The aim was also to create awareness and encourage consumers to buy their nappies on Amazon.fr.
- Results: higher opening rate thanks to subject line testing. Higher CTR thanks to A/B testing and the clear e-mail design & message
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