Amazon emailing

We were asked to launch an e-mail campaign for the new Amazon Dash button

 

  • Campaign objective: inform consumers about the Amazon Dash button that allows consumers to purchase Pampers® nappies with one click. The aim was also to create awareness and encourage consumers to buy their nappies on Amazon.fr.

 

  • Results: higher opening rate thanks to subject line testing. Higher CTR thanks to A/B testing and the clear e-mail design & message

 

Do you want to optimise your brand’s e-mail campaigns? Get in touch! 

 

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