Amazon emailing

We were asked to launch an e-mail campaign for the new Amazon Dash button


  • Campaign objective: inform consumers about the Amazon Dash button that allows consumers to purchase Pampers® nappies with one click. The aim was also to create awareness and encourage consumers to buy their nappies on


  • Results: higher opening rate thanks to subject line testing. Higher CTR thanks to A/B testing and the clear e-mail design & message


Do you want to optimise your brand’s e-mail campaigns? Get in touch!