We were asked by AstraZeneca to create a motivational campaign for the Symbicort team at the start of the new fiscal year. Thanks to Symbicort, people can breathe better and enjoy the fresh air. As a result patients feel stronger and healthier.
- Message: you are doing an important job and delivering a superior product that saves lives every day
- Result: the team stays motivated all year long and delivers incomparable sales results.
- Touchpoints: Along with key visuals, which are on permanent display at AstraZeneca’s offices, we created roll-ups, team shirts, a workshop event and a fun team-building activity: indoor skydiving.