ESSENT.BE: EASTER CAMPAIGN

 

We were asked to launch a loyalty campaign for essent in the period around April. So we launched an Easter campaign that invited essent customers to compete to win a visit from the Easter bunny.

 

CAMPAIGN OBJECTIVE:

Reward customers for their loyalty, encourage customer engagement and increase brand equity

 

CAMPAIGN APPROACH:

We launched an e-mail campaign that was linked to a competition. The 5 winners would receive a visit from the Easter bunny. To increase UX, the competition page was developed so that all customer data would be prefilled and visitors would only need to answer the quiz. The e-mail campaign was also supported by social advertising.

 

RESULTS:

This campaign hit and even exceeded most targets, with 6x more participations than anticipated, +47% OR and +26% CTR on opens.

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