We have been creating content for mums and mums-to-be for the SoME presence in Belgium, France and the Netherlands since 2011.
- Objective: reach mums & mums-to-be with engaging content that is in line with Pampers’ brand equity. Also create traffic to the pampers.be website and encourage mums-to-be to register on the website.
- Results: Pampers has the most engaging Facebook brand page in the Belgian market. 1/6th of all website registrations come through social media.
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